O2O transformation of the purchasing market of industrial products

"The transformation is still Internet plus" wave of traditional industry upgrading. On the industrial chain, rules are restructured to more links. The expansion of demand side and supply side innovation are advancing simultaneously. On the industrial structure, local enterprises constantly try and make mistakes in the industry development mode, and consolidate the foundation for further integration and development. MRO - "industrial supplies for non - production materials" industry is the same.

The model of MRO industrial product supermarket, which originated from Europe and America, has developed steadily in China. It is estimated that the total size of China's market has exceeded 1 trillion. However, the challenges facing the development of the MRO market are becoming increasingly prominent. The traditional, complex and multi-layered structure of the production and circulation model is still the most difficult problem for the rapid development of the B2B model.

The prospect of the MRO Market

The formal development of the MRO market in China can be traced back to 2000. At the same time, Japanese Sugimoto set up an online procurement platform for industrial products in China. Subsequently, the local company network, Grainger, Western Asia, easymro also have been set up in the next few years. Nearly ten years later, the Alibaba has also launched the industrial product brand mall.

The traditional circulation of domestic industrial product variety, at least from the manufacturers, wholesalers, wholesalers, sales from retail stores to small and medium-sized enterprises such as multi transaction, the consequences are small and medium-sized enterprises headache opaque price, manufacturers headache inventory problems. Therefore, into the "Internet plus" gene MRO industrial network platform opportunities are highlighted. "China's industrial and manufacturing industry has enough information on the upper and lower reaches, the value of platform links is obvious, the products of MRO industry are relatively standardized, and B2B trading is a hot market for industrial products." What is more noteworthy is that, in the effort to push forward the supply side reform and increase the transformation and development of de stocking and capacity transformation, the MRO market will usher in another important development opportunity.

Coexistence of challenges and opportunities

If a single customer groups, fixed transaction mode, even if the "grafting Internet plus" gene is once again in the development way of rigid. The industry also has MRO platform in rapid expansion, business development into a bottleneck. To improve and improve the inherent rules of the industry, it is both a challenge to the online procurement of MRO industrial products and an opportunity to leap over the development of the industry.

"Go to the hardware city" has become another development goal of the MRO market at the moment, but it also puts forward higher requirements for industry companies. In Ye Yongqing's view, the MRO market needs the quality of the participants, which can be summed up as the "TQCS" principle. "T" is the time requirement, the goods should be punctually delivered. "Q" is the quality requirement, and it needs the goods with high quality and accurate matching. C is the price factor and needs to make a reasonable price. S means service standard.

It also emphasizes that the growth of participants and the joining of the Internet giants make the competition in the MRO market more and more serious. On the basis of predominance, in the above factors that affect the development of the enterprise, service should be the key to win the competition in the next round of industry. Party a capital also pointed out that the development of MRO in the current market, there are still some current international enterprise "and Chinese The climate does not suit one." phenomenon, local enterprises are also waiting for the size and volume of the leading industry; integration of logistics and finance companies, most likely duosheng.